Profoto Blog Series: How to Produce a Commercial Photoshoot, from Request to Post-Production

Wednesday, June 25, 2014

A while ago, I began writing a series of articles for the Profoto Blog. And because they're super duper nice people, I got permission to repost it on my own page. :D

Here is the first post in case you missed it, I would love to hear what you guys think. Or if you have any questions or a topic you would like to see me cover, do let me know! Thank you for reading~


One of the most frequently asked questions I receive is how a commercial photo shoot is done. In this post I’ll be doing a little walk-through of the steps involved in one of my typical productions, from pre-shoot to final product. Whether you’re an upcoming photographer or just a hobbyist, I hope it sheds some light on the behind-the-scenes and you will find it an interesting read.

Before I start, I should also mention that typically for major clients, there is usually a large team of people working on a campaign. In those instances an executive producer will handle everything related to preparing the shoot, and thus often, all that’s needed of the photographer is to prepare his treatment (more on that in a bit), show up, and shoot.

However, for many other jobs, it’s becoming increasingly popular these days for the photographer to quote and execute the full-scale production of the photoshoot themselves. This post will cover a project’s process on this scale.