Profoto Blog Series: Personal Project Walkthrough, from Idea to Realization

Monday, July 28, 2014

My second article for Profoto~

Motherland Chronicles #50 – Eurydice

Having covered the process for a commercial assignment in my last article, this time round I’ll be talking about my approach to producing a personal shoot in a similar fashion, but starting earlier in the workflow, from conceptualization instead of simply receiving a brief, as one would a commercial job.

Before I begin, I’d just like to say that I see commercial and editorial work as a resume of a photographer’s skills and personal work as the mark of his or her identity. With this in mind, I think a photographer’s approach towards commercial and personal work should be separated as much as possible.

Of course, things like style and aesthetics will naturally bleed into one another, which is fine, but concept wise, a commercial work should always be done with a client’s products or services in mind, whereas personal work should be something a person wants to express or share with the world, thus making it personal.

In this post I’ll be covering the approach and considerations I put towards a typical production for one of my personal shoots. Unlike commercial projects, there are no set rules and requirements for how you do it. We may all work differently and this is my take. I hope you enjoy the read.


Motherland Chronicles #43 – Dreaming

1. Before You Begin

In most cases, we don’t have endless budgets to do whatever we want to do or an avenue of publication for personal work before it begins. Because of this, a lot of doing personal work boils down to challenges in getting people to work with you and finding time outside your main job to make it happen. Here are some key factors to consider in setting up the foundation of your series:

    1.    Theme and Concept
    2.    Your Team
    3.    Model Release
    4.    Model Search
    5.    Lighting and Style
    6.    Timeline
    7.    Budget
    8.    Image Terms


1.1 Theme and Concept


This is the starting point, whether it’s a broad theme or specific idea, it expresses what you want to say. It’s the reason you’re doing the project. Having decided on this, it will determine how you’ll approach your entire series in terms of style and affect how your production will be done and what will be involved.

Here are some of the images that inspired me for Motherland Chronicles:
                     
Top: Antoon van Welie, Suemi Jun; Bottom: George Frederic Watts, Yoshitaka Amano


       

New Website!

Monday, July 7, 2014


Quick update to let you guys know I have a new website!! Now with larger photos and more recent work! Check it out and let me know what you think~ :D http://zhangjingna.com